It stands to reason that we chose a campaign shot with a bright red dress for the BOSS store opening in Palma de Mallorca. STAN ran with this idea and used red as a highlight in the production process – even the edges of the invitation ended up being red. The front and rear page were laminated on a red inner core; we also added some soft touch foil, lots of black and relief varnish. So, in the end, Majorcans flocked to the opening. Olé!
