Since 1996, Hennessy has been bringing the world’s most respected classical musicians to perform at the historic Hanoi Opera House in Vietnam, for the Hennessy Concert Series. In 2014, Hennessy approached Rice Creative to give visual identity to this prestigious event. After the success of Hennessy’s Concert Series in 2014, Rice was asked to continue developing the identity system for the 2015 Series, and beyond. 

Photography: Wing Chan