’Reconstruct widely received and well-known technique and object into a something similar from scratch.’ - Reinventing The Wheel.
As we rebuild the Adobe logo, I felt in the campaign of Adobe Make it, Adobe can change your inspiration things around to change the creative element.
I made it value and used it for the element for the logo,those that had been buried in a waste treatment plant.
Though all works done by CG, we used an analog technique, cut-out animation, that is to cut out each element of the illustration and to animate all elements together.
It will be given a life to the outdated things / technique.
From the material, I was able to build up an animation work with an animator, with the process of try and error the movement of up to how and details of the entire structure, It was a great chance to see a glimpse of the various possibilities of animation.