Fm Tv Branding

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FM Tv Branding

We were asked to create the image for FM, a new channel under FUSE's umbrella. The premise was: what is it like to design a channel in 2015 taking into account its target is a young, active and fun audience? We had total freedom to explore and create whatever we wanted.
Given that FM is a music channel for the latin audience in the US and the fact that they needed a customizable design, we chose to create a package with several different interchangeable backgrounds that can be mixed within the color palette and still work well with the navigation elements and typography layouts. That way, each promo toolkit can look unique and different.
Enjoy the comeback of the music channels!

Music: “Niggas in Paris” by Jay-z & Kanye West, only used for this reel and with no commercial purposes.
for more information enter to our website: plenty.tv

Credits:

Directed by: Plenty
Creative Director: Pablo Alfieri & Mariano Farías
Art Director: Carolina Carballo
Animation Director: Hernán Estévez
Animation: Macs Riedel & Sergio Damonte
Executive Producer: Inés Palmas
Producers: César Morán Mazo & Clara Etcheverry
Graphic Design: Carolina Carballo & Lucía Izco
3D Rendering: Carolina Carballo
3D Animation: Maximiliano Riedel
Year: 2015

Client: NUVO TV + FUSE
Creative Director: Federico Reinfeld
Producer: Jesus Rodríguez
Coordinator: Christopher Belanger