• Add to Collection
  • About

    About

    Lettering for Rambler News Service.
    Published:
When I was finishing my Bachelor, I was simultaneously working on a lettering project with Leo Burnett. And combining these things was so intense, that I promised myself "Never again!" But this year, when I was graduiating from my Master Degree and working on a final project, I got a request from Rambler&Co. They were launching a News Service and asked me to design a logo. How could I say no! So after final presentation, when all my classmates went drinking, I went to sleep, to wake up at 5 a.m. next day to finish the work for the deadline :-) 
 
It was a big project, but we finally finished everything and now I'm happy to show some pictures from the process.
 
***

When we were just starting, there was nothing. No identity or website. Just content concept. So I had to start from analytics, trying to figure out, how other large international/national News Services look like and which direction we can go.
After dozen of e-mails with Contributing Editor, we came up with several possible directions and I started sketching. From very general drawings to more detailed, trying diffrent weight and proportions and making letters work with each other.
First sketches I did by hand, as I always do. Afterwards I moved to the RoboFont and continued there. At this point I also started to try differet composition for the letters, add color and understand how it'll work with images or in real life use, like press-wall, for example.
We agreed on proportions quite soon, but with the details there were a lot of experiments.
Further work was about a general shape. We decided to put it in the square to look more solid and outstand from the pictures and texts. A lot of experiments with tints for the red :-)
To my surprise, the stencil version became a leader. Had fun with tuning the place for the cuts!
Here's the final logo. It has a full-size version. And a version for small sizes, less detailed.
After we finished the work, couple of months passed, when Rambler returned with a comission to do a short version. RNS instead of Russian News Service. Will a type designer just put three letters toghether and feel happy? Of course not! There's always place for a little tuning. Correcting the spacing and width of the letters, to make them look better together. Logo is not a typeface, right? You need to perfect one exact combination to the end!