Angostura
Featuring Sofia Vergara as The Official Minister of Angostura Pronouncement
With a tiny budget of $300k in total including media, to promote a little known drink with a difficult name, we knew we had to think big.
(Note I'm currently working on a case study video that will be ready soon. Below are some of the elements.)
Featuring Sofia Vergara as The Official Minister of Angostura Pronouncement
With a tiny budget of $300k in total including media, to promote a little known drink with a difficult name, we knew we had to think big.
Somehow, I'm still not sure how, we were able to sign up one of the world's hottest talents, Sofia Vergara.
We basically took a leap of faith and spent all our money on talent and production - hoping that PR and Social Media would deliver.
This quirky, slightly offbeat campaign certainly did!
Original PR KPIs of $300,000.
We beat KPIs by over 300%.
Overall PR fees budget ROI: 1:43!!
Facebook campaign delivered 211% greater than average for the spend.
Total impressions 42,077,596 (note total population of the country is only 22 million!).Angostura Facebook Fans grew by nearly 8700% and were an overly engaged audience.
We beat KPIs by over 300%.
Overall PR fees budget ROI: 1:43!!
Facebook campaign delivered 211% greater than average for the spend.
Total impressions 42,077,596 (note total population of the country is only 22 million!).Angostura Facebook Fans grew by nearly 8700% and were an overly engaged audience.
Sentiment tracker: 95% positive posts
(Note I'm currently working on a case study video that will be ready soon. Below are some of the elements.)
TV Interview on one of the country's most popular shows. Free PR.
Interview in the widely read OK Magazine with a photo and story of her role as The Official Minister of Angostura Pronouncement.
More free PR. One of Australia's most popular websites.
TV coverage on one of Australia's most popular news programs.
Radio Interview on one of the most listened to stations in Australia (with National Syndication).
Radio ad
More free PR.
Great write up with photo of the product.
We teamed up with the Nation's most popular radio station for a very successful competition/promotional give away.
Great write up with photo of the product and the news about her appointment in another very popular magazine.
A small sample of the tons of Facebook activity and love for the campaign.
