BBC Impact - D&AD CrimeWatch
 
 
 




D&AD BBC CRIMEWATCH BRIEF 
App Design, Identity, Service Design, UX / UI  - University Third Year Project
 
Brief
How can the BBC maintain engagement outside broadcasts? The BBC want to create a digital solution that’s part of the Crime Watch experience; that enhances the existing Crime Watch offering. How can they best maintain the live action momentum of the programme and create a compelling relationship between television and digital?
 
Concept
To create a sub-branded digital solution experience alongside the Crime Watch programme. This will create an extension of the Crime Watch brand which will engage there target audience. 
 
Solution
A phone based application named BBC Impact, which uses Crime Watch appeals and user uploaded content, to create a relationship between the programme and the audience. Creating a stronger community and gaining crucial information for the current Crime Watch appeals. 

 
website Link - samuel-hall.co.uk/work/bbcimpact/
 
Created by Sam Hall ©
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BBC Impact - D&AD CrimeWatch
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BBC Impact - D&AD CrimeWatch

Brief How can the BBC maintain engagement outside broadcasts? The BBC want to create a digital solution that’s part of the Crime Watch experience Read More
81
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3
Published:

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