The brand book was designed to deliver CannonDesign's complete brand standards. The book is part manifesto and part manual. The manifesto section include the reconceptualized vision statement, project teams and case studies all using the brand. The manual portion contains the brand standards tools and applications for print, digital media, proposal templates, typography and logo usage and photography. The complete brand standards were integrated into the firm's intranet. All brand assets could be updated, managed and downloaded from Jive. The new brand was adopted and utilized throughout the firm, maintaining consistent tone and graphics.
