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    "Offline your driving" is a Ghost campaign established by Savvy, aiming to warn the dangers of smartphone usage while driving. We feel that the … Read More
    "Offline your driving" is a Ghost campaign established by Savvy, aiming to warn the dangers of smartphone usage while driving. We feel that the concept "don't text & drive” is outdated and there is now a more impactful "universe" relevant to the target. A considerable part of the actual drivers writes text messages, shares photos, videos, voice messages, receive notifications and they even hold chats while driving. Thus, we've created this fictional campaign using the signature "Offline your driving," something we think it’s more adjusted to the reality of consumers and drivers nowadays. Furthermore, we linked the message to the image of the networks most used by drivers, creating a fast and effective association between the apps usage while driving and its consequences. Nothing captures best the attention of a "millenial" than the "logo" of one of these networks. That is the strength of these prints. " Read Less
    Published:
Offline your driving
 
PT
 
"Offline your driving" é um Ghost criado pela Savvy,que alerta para os perigos do uso de smartphones durante a condução.
Sentimos que o conceito "don´t text & drive" já não abrangia bem o fenómeno e que havia uma "universo" mais impactante e relevante para o target.
 
Mais do que mensagens de texto, partilham fotos, videos, mensagens de voz ,recebem constantes notificações e chegam mesmo a manter conversas de chat ao volante. Por isso criámos o "Offline your driving" mais ajustado à realidade dos consumidores e condutores.
 
Assim inserimos a mensagem na imagem das redes mais usadas pelos condutores, criando uma associação rápida e eficaz entre o uso das apps ao volante as consequências.
Nada capta melhor a atenção de um "millenial"  que o "logo" de uma destas redes. É esse o ponto forte destes prints.
 
EN
 
"Offline your driving" is a Ghost campaign established by Savvy, aiming to warn the dangers of smartphone usage while driving.
We feel that the concept "don't text & drive” is outdated and there is now a more impactful "universe" relevant to the target.
 
A considerable part of the actual drivers writes text messages, shares photos, videos, voice messages, receive notifications and they even hold chats while driving. Thus, we've created this fictional campaign using the signature "Offline your driving," something we think it’s more adjusted to the reality of consumers and drivers nowadays.
 
Furthermore, we linked the message to the image of the networks most used by drivers, creating a fast and effective association between the apps usage while driving and its consequences.
 
Nothing captures best the attention of a "millenial" than the "logo" of one of these networks. 
That is the strength of these prints. "