Shop.Li-Ning.Com

Objective

Launch the e-commerce website to a North American customer.

Designed to focus U.S. attention on China’s most-recognized

consumer brand.

A Unified Design System

Creating a design system from the ground up that evokes authenticity, timelessness, one that users would engage with. A swiss design aesthetic was quickly thought of to compare to, allowing us to craft the brand voice that would connect with the audience. The brand messaging, learning a “new way” to compete just might give you an advantage against your opponent. The Li-Ning athlete uses the combination of their mind, body, Chinese Wisdom and Li-Ning products.

Primary Flagship Pages

We learned it was best to build the site with common components and flagship templates. This also allowed us to work faster as a team, gave us a common language, minimizing one off designs that could disjoint a user flow’s path. It would also allow for flexibility supporting additional online or offline content.

Fit Guide

Things fit differently on everyone, provide detailed information to lower the customers difficulty in making a purchase.

Search Results

Facets add context, further filtering for products you are searching for. The North American audience would be fairly new to these products, the search functionality would be a key interaction within the experience.