CHOYA Liqueur Packaging Design
College final project. We had to choose a liqueur company to design a packaging collection. Umeshu is a traditional alcohol drink in Japan. Sakura and plum flowers are chosen as the main design. Soft colors and cute tones are used to create the illustration on the label design. This should attract the target audience: women.
I created characters that collaborate with different ingredients to represent and enhance the liqueur flavor.
