ARTS OR NOTHING
Background
With an array of options for students, both local and international, to choose from, our challenge was to make LASALLE stand out in a competitive arts education landscape. We had to communicate the difference in quality of a LASALLE arts education versus the other arts schools. What LASALLE needed was a big bang of an idea to grab the attention of creatively inclined students.
Idea
Answer what talented arts students are ultimately looking for: A credible institution with a contemporary spirit and irrepressible energy from which students can hone their craft, learn from the best and make the greatest creative impact. Because at LASALLE, a dedicated contemporary arts college, nothing else matters more than the arts.
