Bigshot Toyworks's profileBernstein & Andriulli's profile

"Pirates of the High Fees" Campaign for WorldFirst Bank

 AHOY THERE!!! 
We had a great time working with the great folks at WorldFirst Bank and MercerBell in Australia on this fun, tongue in cheek campaign, ‘Pirates of the High Fees’, that puts the spotlight on the big four Aussie banks (Commonwealth Bank, Westpac, NAB & ANZ) and the high fees they charge for international money transfers (ranging anywhere from $18 - $32).

 The campaign features four pirate characters – who represent Australia’s four biggest banks – and will appear in a campaign including national digital and major train station, street and in-office signage in Sydney. The message is clear; these characters, are selfishly ‘plundering’ Aussie’s hard earned ‘booty’ when they are simply looking to transfer money overseas for various purposes.

Bigshot Toyworks specializes in the creation, realization and manufacturing of unique characters and visual assets for advertising, entertainment, and commercial products. If you need carefully crafted visual development for your brand or entertainment property, or you need to make some toys or collectibles, contact us. We have over 20 years of experience and would love to talk to you about working together.
"Pirates of the High Fees" Campaign for WorldFirst Bank
Published:

"Pirates of the High Fees" Campaign for WorldFirst Bank

We created these scruffy pirate characters for a marketing campaign for Worlds first bank and MercerBell in Australia

Published: