Aviva Young Savers Ad Campaign
How do you encourage young people (18-25) to think about saving money for the future?
A lot of important information that I researched was not easily accessible so I created an informative and quirky campaign with helpful and thought provoking messages based on these facts. The vehicle for this visual language was retro 8-bit games and it was used to develop the tag-line, Play The Long Game.
The main theme I wanted to communicate was the issue of increasing life expectancies in the UK and basic pensions therefore not providing enough savings - as people live longer, they need more money to live off after retirement. Aviva can help but you have to play your part sooner than you might think. I also designed an infographic for in-branch displays and online marketing, which helps explain the current issue in a playful but methodical way.