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    About

    Packaging design for Takeda Pharmaceuticals' induction kit that needed to be compact and reflect it's Japanese heritage.
    Published:
Winner: Silver at the Creativity International Awards 2016
Takeda required an induction kit that was eco-friendly, compact and true to Takeda's rich history.

The final product was a rolled case made of rice paper and brown paper that reflects Takeda's Japanese roots.
The roll contains a scroll, welcoming the new recruit to the Takeda family with a QR code that lead them to the induction page on a micro-site, a USB thumbdrive containing further instructions as well as a 'be onboard' badge.
The USB has been made in a wooden case customised to look like bamboo with the Takeda logo engraved on it.
The badge is placed inside the lid of the case and is magnetically attached, to be removed by lifting the little brown ribbon that sticks out.