Ish Capili's profile

WISH Animal Shelter Rebrand

The emotional tail wags the rational dog.
 
Wish is about maximum feels, appealing to consumers through positive emotional communication.
The sunny identity is about education and challenging the stigma associated with shelter animals.
These animals are not damaged, they are not second hand and they wish for the same love as any other.
Interacting with people in a fun, cheeky way that focuses on the making the process of adoption
fun a whole lot easier for the whole family.

 
WISH Animal Shelter Rebrand
Published:

WISH Animal Shelter Rebrand

A rebrand concept for Wish Animal Shelter. The emotional tail wags the rational dog. Wish is about maximum feels, appealing to consumers through Read More

Published: