OBJECTIVE
Develop a package design for a real or fictitious client of my choice.
CONCEPT
A Shoebox design for a custom Nike Roshe shoe that go along with the purchased pair of choice. Clients will have the option to buy the shoebox, and it will be personalized based on the specifications of the shoe style. The shoebox has a sleeve that slides out leaving the felt graphic texture exposed, and it includes a package with a brochure and stickers.
STRATEGY
This shoebox would be sold as a collectible item. It will be easy to identify by its colour and texture, and it creates a feeling of prestige and excitement to customers who are looking to buying something of only one of its kind.
INSPIRATION
The idea of designing a collectible shoebox presented itself to me when I was researching for a product online, in this case the Nike Roshe shoe. I dislike getting rid of shoeboxes every time I buy shoes because I feel as if it is wasteful of a perfectly usable box. For me, the packaging plays a big role in the aesthetic of a product. Being able to purchase a well-designed shoebox that would precisely match with my shoes would give me the sense of originality when I am buying a custom pair. The customer would be compelled to keep the packaging so that it could be admired, and the product could be kept in a safe place when not being worn.
MATERIALS
Cardboard paper, sticker vinyl paper, thick paper, and glue.
*THE USE OF NIKE BRAND IS FOR EDUCATIONAL PURPOSES ONLY
CUSTOM SHOE
PERSONALIZED SHOE BOX
PROCESS
