Bobpop is cup rice foodtruck brand. cup rice is Korean popular food, and easy to eat cheaply and tasty. It's name "bobpop" is motivated by bob that is a rice in korea language, and pop is mean a shape of rice poping and popularity. so brand say that Korean style cub rice become more popular food.

Logo's word bob and pop is same shape for easy reading, and main color is warm red. It make people more tasty. the logo's shape is developed to korea typography. so it is used to packages, poster, menu, signboard, and other applications.