I wanted something simple, clean, and professional not stodgy. Something flexible for a variety of applications, sizes, and substrates with energy, life, and purposeful imagery. I also needed color flexibility - the logo to work well as a one color design, a reversed design, and (if possible) a flexible color scheme.
I'm really very thrilled about the outcome, especially the simplicity, the energy in the burst, and the color flexibility. I get to use whichever color scheme I deem most appropriate for the situation! Yay! I love not having to choose a set color scheme for all-time.
See below for imagery of my process from (poorly-drawn) sketches and brainstorming in Illustrator.