GOL asked us to secretly launch their new logo at the main manutention Hangar in Confins, and for an excuse they used the deliver of the 100th Boeing airplane, directly negociated by them. So, as they asked, we keep the secret and I thought that was a good idea to reassemble the new brand into the main key visual of the event. So, all the time the main elements of the brand stay in the front of the viewers without them notice.

That''s how I reassembled the new brand into the 100 key visual.

We send electronic teaser and invite to the national press and government authorities.

 

We worked hard on the scenery to fill the giant maintenance hangar. Actually there is place to three 737 boeings into it!

3D still images by Erik Brito

To the reception desk we plan this portal so the people could walk inside those zeros.

GOL's communication department asked me to do a simple presentation for the CEO - Paulo Kakinoff, that resumes all achievements of the company on the last three years, in a single slide.

At the end of his presentation, we reveal the new brand, painted in the 100th aircraft.

Ficha Técnica:

Atendimento: Luciane Voltarelli / Sergio Cypriano
Criação: Henrique da Costa
Assistente de arte: Pedro Brondi
Planejamento: Renan Luna e Henrique Costa
Cenografia: Erik Brito
Produção: Audrey Cristina, Leandro Torres e Paulo Caruso