Rip Collective was an extensive, semester long branding project. It is a trendy denim shop located in the Williamsburg neighborhood of Brooklyn. The purpose of Rip Collective is two-fold: to attract denim enthusiasts from all over the world by offering amazing jeans and to give back to the community.
To do this, Rip Collective would set up pop-up shops all over NYC to gather old denim. This denim would then be recycled into new jeans which would be donated to kids who can’t afford back to school clothing. Denim donors would receive a certain percentage off of their purchase as an incentive to donate at any pop-up shop location.
Rip Collective is more than just jeans. More than just a brand. We are denim-do gooders. We’re not saying that jeans can change the world, but the people in them sure can and why not have look good while doing it?
In addition to creating the look + feel of Rip Collective, I also developed a back-to-school themed advertising campaign to highlight the philanthropic mission of the brand.
Website + Mobile App
*I do not own any of the photos used. Photography was gathered from online sources and used for this class project at Rochester Institute of Technology.*