The proposed Singer sewing machine showroom consists of a display and experience zone, a workshop space (where training sessions can be held) billing area and stock and service room.
Decoding the brand persona
Singer commercials - Understanding the brand
Identifying target customer types
Moodboard and concept generation
Material, texture and form concepts
Concept sketches
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Store designed for Singer sewing machines.
The store is intended to serve as a platform to interact with Singer's products and also reflect the Read More