VOSGES | LOGO RE-BRANDING
Vosges Haut-Chocolat is a Chicago-based luxury chocolate maker home to unique flavor combinations, many of which are inspired by the travels of the chocolatier owner, Katrina Markoff such as the Red Fire Chocolat made with Mexican chilis, cinnamon and dark chocolate; the Black Pearl Chocolat made with ginger, black sesame seeds and dark chocolate, and, Mo's Milk Chocolate Bacon Bar, a bacon-flavored chocolate bar.
This particular logo design has been created keeping in mind the unique flavors that Vosges prides themselves on. Each bite transports you to a whole new world and that is what I want to convey. Instead of focusing just on the product, I wanted to focus on the emotion behind it as well. I have used a warm color paletteto further that goal as well as give a nod to the unique spices and flavor combinations used. The font chosen, while being elegent has a certain spark to it as well. I have tried to maintain the authenticity of my design ideology through the stationery suite, advertisment design, and the 3-Dimentional applications as well.