The Brand Book TMB was made to distribute to everyone among the 8,600 employees of TMB. TMB executives believe that this accessory will serve as a reminder to every employee that “We can make the difference” and can create new organization culture by using the difference forces. The content in the notebook is about the important persons all over the world that change the shape of society by their different ideas in various kind creations, such as fashion, foods, technology innovation, with the target to inspire the reader to dare to make the difference.