Colangelo contacted Steven Noble to create a series of illustrations for Diageo's new launch called "Diageo Ventures" which invests in start-up spirit alcohol beverage businesses. The illustrations includes varying logo identities in the form of a crest with the inclusion of barrels, stills, and bottles. The lettering was hand illustrated including the "Ventures" and "DV" logo. These illustrations were letter pressed on stationary and other collateral materials.