PlayStation® Mexico launched one of their most important games in its portfolio: Gran Turismo®6 for PS3.
They wanted to take gamers into another level of realism by improving the graphics and making them feel like they were driving an actual car.
So we needed to do something amazing to invite people to their closest store and persuade them into ordering the game.
Creative Directors:
Joao Raya & Manuel Vera
Art Direction:
Sergio Dominguez
Design:
Abril Chimal
