Milwaukee Film invited me to design the 2015 campaign and, well, duh, of course I said yes.

The campaign, based off of film stills, were to capture the essence of Milwaukee using local models and the city itself to tell a story. The goal was to have the stories change based off of what images I chose for the ads, posters, web ads, bus shelters, billboards, etc.

 

The tagline, "See What You'd Miss," is a play on seeing films you wouldn't normally have a chance to see in Milwaukee, as well as inviting patrons to discover hidden gems in our awesome City.

 

I worked with Mark Brautigam on the photography. I worked with Jay Sanders on writing for the tagline, "See What You'd Miss" and "MKE FLM FST" for the merch pieces.  

 

The poster, bus shelters and window perfs are seen here, I will be adding more soon as I get items photographed.