Mobile Design : Logica
 For both Smart AND Dumb phones!
Translating the enormous Logica site into an easy to use mobile site was a huge undertaking. We knew our end users were on both old blackberries AND the newest iPhones. So we had to make sure both users had an enjoyable, unique experience.
I like to call them "dumb phones"... but really they're just simple and efficient... so that's how you have to design for them!
Now for the "Smart" phone. While this experience can be closer to the one you'd see on your desktop or laptop, you still have to go about design in a different way. Find out what's needed, and if it's not needed, kill it! Also, you have to think like a smart phone user... what can I do on my phone that I can't on my laptop?