AtoB is a campaign to raise awareness of blood donation. The aim is to encourage younger generations to give blood, as a very small minority of only 15% of UK donors are between the ages of 17-24.
The campaign’s visual language is based on the journey of the blood donation process. As research highlighted that there was a connection between the lack of knowledge about blood donation and the lack of current donors.
The AtoB website is a platform used to display all the services the company provides, in addition of a personal account making your blood donation records more accessible.