To revitalize the AU Spartans’ athletic brand, I began by rooting it with a past, historically-significant AU symbol. To modernize the mark, I gave it dimension and enhanced identity flexibility through separate secondary marks. Introduction of a new typeface and graphic elements aligned with the grit of Spartan-athletes, expanded the brand system further. 

This robust identity outfitted the Aurora University Athletic department with a unified, dynamic brand that the whole team was excited to put into practice. Over several years, we rolled it out across print and digital materials, uniforms, and throughout the physical facilities.

Deliverables: Logo, Identity, Print, Web, Email, Video, Environment, Signage
My Role: Account Manager, Concept Development, Creative Direction, Design, Design Management, Production Quality Control, Project Management, Vendor Management