Client: Fashion Nail (2015).
Project: Rebranding for cosmetic line.
Concept: The redesign aimed to include a higher percentage of the target audiences A and B, enabling the company to leverage the Fashion Nail's brand value, whose quality and origin are an unquestionable part of their assets. The aesthetic pillar of this creative proposal is based on the typographic contrast between the two words, highlighting a gestural feature that evokes a makeup session. The brushstroke becomes the protagonist of their visual identity and packing, artistically delivering a more natural and sophisticated overall design for Fashion Nail and it's sub-brand Fashion Make-Up.
Project: Rebranding for cosmetic line.
Concept: The redesign aimed to include a higher percentage of the target audiences A and B, enabling the company to leverage the Fashion Nail's brand value, whose quality and origin are an unquestionable part of their assets. The aesthetic pillar of this creative proposal is based on the typographic contrast between the two words, highlighting a gestural feature that evokes a makeup session. The brushstroke becomes the protagonist of their visual identity and packing, artistically delivering a more natural and sophisticated overall design for Fashion Nail and it's sub-brand Fashion Make-Up.
