EGAL
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By the people, for the people
ÉGAL is a project that emphasises social responsibility by connecting the community, creating jobs / education and preserving traditions.
Studies show people who relocate for work or studies often suffer from identity crisis and feel a disconnect from their community / region.
We aimed to solve this by creating a brand of hats (symbol of liberty in France) that allows these people to reconnect with the tradition and community of the region whilst creating jobs and apprenticeship studies.
The project targeted 3 main regions touched by this issue in France, Corsica (Corzy), Brittany (Breizh) and Pays-Basque (Euskadi). However the principle could be adapted to other regions worldwide. Each region is represented by a traditional hat from this specific region’s tradition.
Locals benefit from this project by having jobs and new education whilst the ones who relocated can connect with the region through community and traditional products and knowledge the brand offers.
This project has multiple positive effect such as rebounding communities, creating new jobs & studies as well as
keeping the traditions and culture alive.
keeping the traditions and culture alive.
Design
Brand Concept
Brand Strategy
Brand Design
Print Design
Bookbinding
Box making
Photography
Brand Strategy
Brand Design
Print Design
Bookbinding
Box making
Photography
Softwares
Illustrator
Photoshop
InDesign
Photoshop
InDesign
