Family owned and operated since 1938, Cape May County Hearing Aid Dispensary had never had a logo, any type of branding and was only existent through newspaper ad designers and cookie cutter templates. 

I met a member of the Saad family while I was on my laptop at a local Starbucks when I was approached and asked what I do there everyday on my laptop. I explained that I'm a graphic designer and liked to come into Starbucks to work out of the office in a fresh location because it helped keep the creative juices flowing. He then proceeded to pull out a chair and took a seat next to me, giving me the run-down of his family business and his vision for where he wanted to go. 

Fast forward after my initial consultation and the Saad family practice finally had a brand to call their own.