Budweiser Whassup?!
"After Whassup!" won the Cannes Grand Prix award and the Grand Clio award, independently produced parodies began appearing on the Internet (using animated characters from The SuperFriends, The Simpsons, South Park, and the Teletubbies). We decided to create our own online presence which taught beer drinkers how to say Whassup in 36 different languages and drive to it using TV commercials and word of mouth. It was so successful it won Best of Show and a Gold Pencil for Best Integrated Marketing Campaign at the 2001 One Show.
2001 Interactive One Show, Best in Show
2001 Interactive One Show, Integrated Branding Campaign, Gold
"After Whassup!" won the Cannes Grand Prix award and the Grand Clio award, independently produced parodies began appearing on the Internet (using animated characters from The SuperFriends, The Simpsons, South Park, and the Teletubbies). We decided to create our own online presence which taught beer drinkers how to say Whassup in 36 different languages and drive to it using TV commercials and word of mouth. It was so successful it won Best of Show and a Gold Pencil for Best Integrated Marketing Campaign at the 2001 One Show.
2001 Interactive One Show, Best in Show
2001 Interactive One Show, Integrated Branding Campaign, Gold
