I was asked to create a logo for new London based fashion brand the minimal company. The brands ethos are to focus on flawless style with minimalistic design approach to create practical, clean, stylish and functional fashion. I took these brand values on board and with some initial ideas and discussion with the founders of the minimal company, we began to work on a new logo for the brand.
I came up with some initial designs for the logo. The guys at the minimal company wanted to incorporate a cactus into the new design. I began to research shapes of the plants and came up with three different styles, all incorporating minimalist, geometric design.
the minimal company felt that #2 was the strongest design out of the three so I began to develop it in a number of different ways, experienting with layouts, shapes and colours.
We again went through a process of the companys favourite and I developed it futher. I wanted to create a few different options for the minimal company as I thought each could be used in different ways.
The final design is shown below. I am more than happy with the final outcome and so where the guys at the minimal company. I think the logo fits the brand really well and stands out. The new logo will be used throughout their branding, marketing and possibly future garments.
My logo design in Berlin
