Packaging Revamp: BOH Seri Songket
Mission
I was required to do a packaging revamp for BOH tea. BOH tea has a lot of series and the flavour I chose
for this assignment is Earl Grey and Tangerine flavour of Seri Songket series.
About The Company
“BOH is a brand that reaches out and brings together Malaysians from all walks of life. For more than 80 years
over a cup of BOH tea, Malaysians have been bonding and sharing extra special moments together
and BOH is privileged to have been part of the Malaysian way of life through the years.”
 
BOH Plantations Sdn. Bhd. is the largest black tea manufacturer in Malaysia, with both domestic and
international distribution. The BOH Tea Plantation, which is located at Cameron Highlands,
Pahang, Malaysia is also the largest tea plantation in Malaysia. 
BOH Seri Songket
“Much like the intricate and traditional hand-woven Songket fabric, which inspired this collection,
BOH Seri Songket exudes refinement by infusing exotic spice and fruit flavours with tea’s own aroma.
The result is a fresh heady blend of assorted teas with a charming individuality of their own. From tangy citrus
to hints of ripe bursting fruits and the sweetness of flowers, the Seri Songket truly embodies a higher state of
tea appreciation. This collection takes you through a journey of senses and never fails to make a blissful cup. ” 
Unique Selling Point
"Revitalize your body and soul with Seri Songket."
Colour Palette
Front Panel
Final Packaging
Packaging Revamp: BOH Seri Songket
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Packaging Revamp: BOH Seri Songket

I was required to do a packaging revamp for BOH. The series I chose is Seri Songket series which inspired by the traditional hand woven Songket f Read More
7
255
0
Published:

Tools

Creative Fields