Taste this season's gems!
Packaging Design
Packaging Design
Seducing vegetables...
Mental perception takes an active part in forming judgement and taste. Visual attraction is a clear motivation for the purchase of jewellery. By transferring the jeweller's universe into the greengrocer's lane in the supermarket, I wanted to attract people into buying vegetables and have better balanced diets.
Some vegetables need a special treatment, some are fragile and get damaged, and others suffer from a poor image.
A variety of polypropylene packagings in gem shapes in order to seduce, protect, conserve (micro-perforated texture allowing aeration without harming) and stock the vegetables (the packaging can have a second use at home, it can be stored in the kitchen, fridge, or on the table).
These packagings could be used on a special event in a supermaket ("Taste this season’s gems") or in luxurious shops such as Lafayette Gourmet or LeBonMarché.
In addition, they are easily recycled industrially for new use.
