Played a core/lead role as Art Director/Graphic Designer for the largest Duracell Batteries campaign through 2013. Concepted, designed and developed layouts for 12 Key Visuals. We developed over 300+ displays for the entire national campaign over 16 months. Backgrounds and models were shot separately and then composited to create this dramatic campaign.
Photographer: Paul Aresu // Retoucher: Mike Moskowitz
Shown here: National Key Visual, 2-tray floorstand, life-size Standee and a floor graphic.
We had a local Denver, CO photographer shoot this well-known rock climber who doesnt let living with Type 1 Diabetes hold him back from his love and passion for rock climbing. AccuCheck recognized this and partnered with Duracell Batteries to create this compelling key visual. For more information about Steve Richert, Founder of Living Vertical, check out his website at livingvertical.org
The following key visuals were composited in-house at The Integer Group with the amazing retoucher Jack Gray! The images are all stock images yet still utitilize the same look and feel following the previous national key visuals shown earlier.
