After several years of negotiations, Club San Lorenzo de Almagro made the multinational company Carrefour accept an offer of more than $ 150 million, thus recovering the lands in the Boedo neighborhood that were usurped during the last military dictatorship (to know more about the story behind, watch this video made by Copa90).
To celebrate this event, perhaps the most important in the history of the club, we made a campaign on social networks, with the aim of not only unite the more than 1.5 million followers in a great celebration, but also to encourage the purchase of square meters, which will help pay for the lands.
Translation: Boedo was always close. / Leave everything and come flying. (fan's song) / We dreamed it. And we made it. / Actually, we never left. / Boedo is over there. / You will feel me return. (Soda Stereo's song) / We return often to the neighborhood. But this time is forever. / We return to Holy Land.
With the deal freshly closed, we launched a series of posts with the hashtag #VolvemosABoedo (#WeReturnToBoedo) in the official channels of the club, including Facebook, Twitter and Instagram, achieving not only a scoop that were reproduced in the most important media around the world, but also a huge impact in the club's supporters.
In the following days, we launched new posts to encourage collaboration in the purchase of the lands, managing to raise more than $2 million in the first 72 hours!
Finally, the campaign had impressive results, reaching more than 20 million unique users, generating nearly 400 million views along with 20,000 mentions from 9,000 unique users. All this resulted in the hashtag #VolvemosABoedo becoming Trending Topic organically for two consecutive days.
