PUC-Rio's graduation ceremony 2017.1
Design the concept and layout for the PUC-Rio's graduation ceremony. The idea was to use the students themselves in the outreach to bring them closer to the ceremony and feel compelled to go. The idea of 3d was used (as if the student left the poster) to create this sense of closeness.
Concept: Tatiana Amoreira and Júlia da Matta | Creative direction and layout: Júlia da Matta
PT: Desenvolvimento do conceito e layout para a cerimônia de graduação da PUC-Rio. Utilizou-se os próprios alunos da universidade para aproximá-los da cerimônia e se sentir com vontade de comparecer. A idéia do uso de um efeito 3d (como se o aluno saísse do cartaz) foi usada para criar essa sensação de proximidade. Conceito: Tatiana Amoreira e Júlia da Matta | Direção criativa e layout: Júlia da Matta
ES: Desarrollo del concepto y diseño para la ceremonia de graduación de la PUC-Rio. Se utilizó los propios alumnos de la universidad para acercarlos a la ceremonia y sentirse con ganas de comparecer. La idea del uso de un efecto 3d (como si el alumno saliera del cartel) se utilizó para crear esa sensación de proximidad. Concepto: Tatiana Amoreira y Julia da Matta | Dirección creativa y layout: Julia da Matta
PUC-Rio's graduation ceremony 2016.2
Designed the layouts and visual identity for the PUC-Rio 2016.2's graduation ceremony. The idea was to use casual colors that sent parties and the young universe like graphite. Each color represented a stage of the graduation process (registration, sending photos, mass, ceremonies).
PUC-Rio's graduation ceremony 2016.1
Designed the layouts and visual identity for the PUC-Rio 2016.1's graduation ceremony.
PUC-Rio's graduation ceremony 2015.2
Designed the layouts and visual identity for the PUC-Rio 2015.1's graduation ceremony.
Thank You! | Obrigada! | Gracias!
