Fall Free Nights Promotion, Time for One More Memory
Expedia promotes a variety of sales year-round which is great for the consumer, but often a challenge for the creative team to come up with fresh campaigns for each season. In the Fall of 2010, Expedia offered a free night with each package booked. My dedicated copywriter and I came up with the concept "One More Memory." Travelers would get to spend an extra day in their destination, building upon whatever experiences they saw fit.
I began with a mood board that outlined the fun and frivolity that comes with vacation, and chose visuals to compliment the things one might enjoy while traveling: souvenir shopping, writing postcards, family photos, and alternate transportation systems.
Design moved forward with a landing page that highlighted a hero image that incorporated ideas from the mood board, and custom hero images were created for the regional destination pages--each suggesting a memory one might experience in the selected region (i.e. Mexico: Time for One More Siesta).
Mood board for One More Memory concept.
Landing page for the 2010 Fall Free Nights promotion.
Regional hero images for the U.S., Middle East, Mexico, Australia & South Pacific, Africa, Europe, Central America, and The Caribbean.
