The Organization for Transformative Works (OTW) is a non-profit creative organization committed to supporting and protecting fan culture. I undertook a concept project for their 2014 annual report due to my support for the organization’s goals and values.
The design for this document presented a challenge in that standalone depictions of fan work were not desirable, as that would imply the organization’s interest extended only to that mode of expression. In addition, I wanted the report to match the professional tone of the organization’s website, but not but be so “cold” that it no longer appealed to readers in the organization’s target supporter base.
After some thought, I developed a design that incorporated bold color, big photography, and warm neutral type to convey a professional but approachable feeling. In addition, I opted for general photography and incorporations of the organization's logo as a graphic element over imagery suggestive of any specific kind of fan work.