The objective is to create a poster campaign that opens the discussion on mental illness in an informative and impactful way for the National Alliance on Mental Illness (NAMI). The campaign specifically targets the common misconception that mental illness symptoms can be equated with personality characteristics commonly found throughout everyday life. Using scientific brain scan imagery as a basis for the campaign aims to add scientific impact, while abstracting it and utilizing color in a unique way makes the campaign feel refreshing.  

 

Note: This is a student brief completed while at Shillington College