In blue is one of the two proposals for open contest for new visual identity for the Museum Apoxyomenos, Mali Lošinj, Croatia.
The Croatian Apoxyomenos is one of the rare preserved Greek statues which portrays a young athlete who has just completed his exercise and is totally intent on cleaning his body of oil, sweat and dust (Gr. apoxyesis). The statue was raised from the sea in the vicinity of the islet of Vele Orjule near Lošinj, in 1999.
CONCEPT
The “IN BLUE” concept connects past and present by using Greek meander as basic element. I tried to connect ancient Greek to Croatian destination and show the fact that statue was found under the sea.
The mark intends to be dynamic, spreads by line and creates new element or frames in the way it opens or closes the space within graphic material and creates new units, just like the rooms in museum exists like separate units but also connected as one unique experience. In some applications, identity is showing elements inspired by flat display of characters and shapes from Greek art.
SIGN
Museum's mark, acronym MA
Mark is created using line expression of greek meander. It also manages to connect recognizable square from the Croatian coat of arms and in that way uniting two localities, two cultures and even civilizations.
SIGN AND LOGOTYPE
Statue was found under the sea. This aplication is expressing that idea.
ONE COLOR APLICATION
COLORS
TYPOGRAPHY
Din Pro Regular & Light
Foundry: FontFont
APPLICATIONS: BUSINESS CARDS, MEMO AND ENVELOPE
POSTER
APPLICATION ON PLATE
PLAYING WITH WORDS APOXYOMENOS AND PRODUCT WHICH ARE SUPPOSED TO BE AVAILABLE IN MUSEUM. FOR EXAPMLE MED MEANS HONEY IN CROATIAN.
ICONS FROM GOLDEN RATIO
APOXYOMEMORY
DESIGN OF PRODUCTS FOR THE MUSEUM SHOP
COMUNICATING SOME INTERESTING FACTS ABOUT THE APOXYOMENOS IN A LEASURE AND INTERESTING WAY
CATALOGUE
BADGE, NOTEBOOK, CATALOGUE ABOUT PLANTS WHICH WERE FOUND INSIDE THE APOXYOMENOS
T-SHIRT INSPIRED BY GREEK ART
APOXYOIL
Digital proposals
Taking photographs is forbiden inside the Museum, all visitors will be asked to leave their mobile phones, tablets and cameras in museum's wardrobe before entering the tour.
Next slides propose that Museum should have their own tablets or mobile phones which visitors get with their ticket as long as there will be only 20 visitors per tour. Tablets and phones would have pre-installed Museum's aplications, which would provide a visitor more detailed information about the statue, Greek history and destination where they are. QR codes would be just one way of how information could be reached.
The entrance room
The place where visitors come to sit down, to have a coffe or tea or just relax after the visit. In this room visitors buy the museum ticket and wait for the tour. For entertaiment and additional education visitors can play intearctive games.
GAME I
In game I Apoxyomenos is an avatar who plays ancient greek sports. For example throwing disc or spear.
GAME II
In game II player throws a big cube and moves according to words written on choosen side of a cube. Big display screen on the wall plays videos according to visitor's “standing” point (position on the floor).
GOOGLE CARD BOARD GLASSES
Google card board glasses could be used in room where Apoxyomenos stands. Trough glasses visitor can see Apoxyomenos in 3D world inside the Adriatic sea ( location where were statue was found)
WEB APPLICATION
Thank you
