Here is the final stages of development for my Triumph Advanced Riding School logo. I incorporated Triumph's triangular shape in my logo, creating instant recognition with Triumph riders. I also used Triumph's typeface. I decided to use simple imagery showing a rider leaning round a bend as this technique can be associated with advanced riding. I also created the slogans reading 'We already build the best motorcyles, help us build the best riders and we'll help you build the best experience', and 'be the best, Triumph over the rest'.