MEDION - Erazer „Sissy Case"
The Medion Erazer is one hell of a machine. A genuine gamer’s pc which makes any other pc look like a pu**y.
We launched the campaign with a funny viral - which later was aired on tv -, print ads in gaming magazines, posters and fun cards on Conventions (Gamescom), Radio Commercials.
My job: Copywriting
My team: Fabian Kirner, Sebastian Schnell, Michael Manke, Gregor Willimski, Andre Heinrichs, Andreas Hinsenkamp (probably all gamers themselves)
My office: TBWA\ Düsseldorf
Awards (2009):
ADC Germany Finalist (Integrated)
Golden Drum: Golden Watch