Brand Creation Folio I
Identity / Branding / Collateral / Web GUI / Back-end proprietary technology / 
Urbanbite.com (originally Orangepip.com) was started by former British Airways IT expert Ben Carmona in 1999. In 2001 Lastminute.com decided they were too tasty to ignore and snapped them up, but 7 years on Ben and a team of investors have resumed ownership.
In our earlier years we served mostly corporate clients in the City but it wasn’t long before we started to make a big impact on London households. We’re dedicated to providing a top-notch experience for all our customers: smart, reliable technology, excellent customer service and a fun, simple and quick way of ordering takeaway meals online from a wide range of quality restaurants. 
Hands-on creative director and creative team lead of 30 for Compaq.com - Complete re-branding and re-architecture of the Compaq web presence. Usability and interface design - Increase in online commerce from $800k to $4 million - All designs transitioned to printed material to become a unique paradigm from web to print - Creation and design implementation of all Flash mini-sites which consisted of new product launches and instructional videos - creation of all web and printed guidelines for global rollout.
Compaq continued.
Creative Director - Emaritz [online incentive program building] �" Created unique identity andbranding for emaritz - designed new online business processes for online incentives [patentpending] - Creation of all online design and printed corporate collateral - Liaison and consultant to offline advertising campaign �" www.emaritz.com
Identity / Branding / Collateral / Web GUI / Back-end proprietary technology / 
ESP, THE Buy-Side Solution, provides settlement aggregation via advanced patent pending post-trade management technology, network and services. ESP connects to over 250 Algo, Broker and DMA venues worldwide through a single fix connection to our broker-neutral global routing network. Clients include leading mutual funds, life insurance companies, pension funds, asset managers and hedge funds.Brokerage services are provided by Electronic Securities Processing (ESP) LLC.Member of FINRA, SIPC.
Identity / Branding / Collateral / Web GUI / Back-end proprietary technology / ESP, THE Buy-Side Solution,
Identity / Branding / Collateral / Web GUI / Back-end proprietary technology / ESP, THE Buy-Side Solution,
Brand Creation Folio I
10
595
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Published:

Brand Creation Folio I

Overview of my career branding portfolio
10
595
2
Published: