Voice is the name of karaoke bar in Dubai, the capital of United Arab Emirates. Visual identification of the institution designed to highlight its modernity and diversity of activities. Base logo consists simple geometrical elements and is designed in the way so he can stretch or contract depending to any needed format. This makes the most efficient scale to different media.
Brand advertising communication is based on contrasting combinations of statics and dynamics. Abstract shape of the letters "O" represents the various voices of the people who sings in karaoke.
Art-director: Ivan Rogov
Designer: Olesya Gorelova