ZEW for men
 
is a series of natural cosmetics based on a charcoal from Bieszczady mountains.
Currently the series contains of four soaps and a soap stick with a characteristic grey colour
coming from the main component. Our task was to design the packaging so that it would
communicate: strength, naturalness, masculinity and active life.
 
We decided to use black and characteristic typography, which makes for an impactful packaging.
Letter 'W' in the brand’s logo refers to a mountain shape - another interpratation can also be
a canine giving the mark some edge. An important element for the line is also a signet with a feather
element and geographical coordinates showing where the important ingredient - Bieszczady
charcoal - comes from.
 
 
 
 
photo: Patryk Kin
photo: Patryk Kin
 
photo: Patryk Kin
 
photo: Patryk Kin
 
 DIR - MARTYNA IWAŃSKA - POINT OF YOU / DOP - PATRYK KIN - Bryk&More / CLIENT - ZEW / AGENCY - Odyseja / PRODUCTION HOUSE - GRAPE FIL
 
 
 
 
 
 
ZEW for men
725
6,921
43
Published:

ZEW for men

ZEW for men is a series of natural cosmetics based on a charcoal from Bieszczady mountains. Currently the series contains of four soaps and a soa Read More
725
6,921
43
Published:

Creative Fields