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    Declination of the Startup Weekend visual identity, adapted for Palermo Women's Edition. Tribute to Marvel's Wonder Woman. 4-colour prepress, sil… Read More
    Declination of the Startup Weekend visual identity, adapted for Palermo Women's Edition. Tribute to Marvel's Wonder Woman. 4-colour prepress, silk-screen files design. Released under Creative Commons 2.5 licence to other Startup Weekend Women's Edition. Read Less
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Licence Disclaimer!

Startup Weekend logo is owned and copyrighted by Startup Weekend. 
Concept by Serena Tudisco, Graphic design by Luisa Di Martino
I released this project under Creative Commons 2.5 licence to
Startup Weekend Women's Edition in Kuala Lumpur (Malaysia).

If you want to use this design for Startup Weekend in your city, feel free to write me, I'll be glad to help you.
 luisadmr@gmail.com
Startup Weekend is a 54-hour weekend event, during which groups of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more pitch their ideas for new startup companies, form teams around those ideas, and work to develop a working prototype, demo, or presentation by Sunday evening.

I was involved in the organization of Startup Weekend Women's Edition as a staff member and a mentor. Palermo's edition took place in January 2016.
I worked on a declination of the pre-existing visual identity, using Wonder Woman as our testimonial, because each of us has to use her superpower in her daily struggle for balance between work and personal life.


Startup Weekend è una competizione di 54 ore che si svolge durante il weekend, unendo gruppi di sviluppatori, esperti di business, appassionati di startup, guru del marketing, designer e altre figure, per sviluppare idee di impresa, producendo prototipi, presentazioni, demo e pitch da illustrare la domenica pomeriggio.

Sono stata coinvolta nell'organizzazione dello Startup Weekend Women's Edition come membro dello staff e mentor. L'edizione palermitana si è svolta a gennaio 2016.
Ho lavorato sulla declinazione dell'identità visiva di Startup Weekend, impiegando Wonder Woman come testimonial perché ad ognuna di noi, nel conciliare la quotidiana battaglia fra vita personale e lavoro, è richiesto di sfruttare i propri superpoteri.
 
Poster, rollup and wall decorations used during the event.
Folders, t-shirts, tote bags, certificate for the winners.

Manifesti, rollup e decorazioni utilizzate durante l'evento.
Cartelle, magliette, shopping bag, attestati per i vincitori.
An overview of the set-up and the gagets in Roberta Lo Porto's video

Una panoramica sull'allestimento e i gadget nel video realizzato da Roberta Lo Porto
Facebook covers
 
Copertine di Facebook
2-colors silk screen printing version, used on shopping bags and t-shirts.

Versione a due colori del logo destinata alla stampa serigrafica, utilizzata sulle shopping bag e le magliette.
Infographics about the italian startup situation.

Infografiche relative alla situazione delle startup in Italia (Elaborazione Unioncamere su dati Infocamere)
And finally, as part of the staff and mentor, here's my pass with my superpower: I have the 4-color process vision :D

Infine, come membro dello staff e mentor, questo è il pass con il mio superpotere :D
Thanks for watching!